Blog
-
The M Brand Trademark
USMMA PRESS RELEASE
ABCCMM Protects their M Brand Trademark in the US
The ABCCMM Horseshoe M Brand on a Mangalarga Marchador horse On December 25th, the US Patent and Trademark Office awarded the Horseshoe M Brand Trademark in the U.S. to the ABCCMM, the Brazilian Mangalarga Marchador Association. The trademark is an M inside of a horseshoe. The M Brand is placed on the shoulder of an inspected, approved Mangalarga Marchador horse. It is universally recognized as a symbol of quality and tradition for this Brazilian breed.
The Brazilian association, supported by members of the United States Mangalarga Marchador Association, filed for the trademark in 2004. The trademark attorney for the ABCCMM was funded by USMMA members Tresa Vivian Smith, John J. Kelley and Linda Sheridan Kelley. Previously there were rumors and reports circulated on websites and in magazines that certain individuals claimed ownership of the M brand and exclusivity of the Marchador breed in the US.
The ABCCMM is the rightful owner of the trademark and the inspection process and now holds the US trademark to maintain the quality of the breed here as well. (Registration number 3358324).
“It is a wonderful day for the future of the Mangalarga Marchador in the US”, said Tresa Smith, President of the USMMA. “We can be confident that the quality and value of the inspection process and the meaning of the M brand is preserved.”
The USMMA sponsored a Brazilian inspection process in 2005 where horses born in the US were inspected and branded. They plan to host another inspection in 2008.
For more information on the Marchador or the USMMA, visit their website at http://usmarchador.com. For information on the ABCCMM, visit their website at http://www.abccmm.org.br
-
Video – MM Photos and Info
This video was produced and used in our USMMA Show Kit for several years. It is designed to run on a continuous loop. It’s about 10 minutes long.
-
2008 Calendars Ready for Purchase
Cafundo Monalisa Get a beautiful 2008 Mangalarga Marchador calendar! Contact Lori Silcher today as quantities are limited. Email Lori at silcher@montana.com. The cost is $20 for one calendar which includes shipping and handling. The cover is Cafundo Monalisa, photo shown with this message.
-
Brochure – USMMA
Author: Lynn Kelley
All MM articles printed and MM advertising are scanned images or pdf files. Please click on the underlined item (you may have to click on 2 screens) to view the item.
-
Florida Capital Horse Show
Luminosa da Joatinga in FL show Marchador Manor and Carol Long made their grand debut on center stage in Ocala FL during this expo. Supported by the USMMA VP and show coordinator, Susan Neumann, the USMMA also had a booth staffed by members (John and Lynn Kelley, Jim and Grace Funderburk, Bill and Sandy Kambic, Ellen Farmer) from around the country.
Marchador Manor brought many horses for the breed barn and rode 2 Marchadors in the Parade of breeds held daily at the show.
If you missed this opportunity to see the Marchador in person, look for breeders in your local area, or see the EVENTS calendar for a show in your area.
-
Conquistador features the Marchador!
Tabatinga Monitor and Tresa Smith, the stars of the article. See the fall/winter issue of Conquistador magazine for a great article about Marchadors on a working cattle ranch in MT. Tresa Smith of Montana Marchador writes about her favorite cattle horse, Tabatinga Monitor.
-
New Import into the US!
Lori Silcher, 4 Seasons Marchadores, received a special shipment – a weanling filly from Brazil. It’s just great news to see new horses arrivng to the US!